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Writing better email
Introduction
Welcome from Rob Ashton: watch this first
A formula for writing any email (even a tricky one)
Video: The SCRAP formula
SCRAP in an email
Exercise
Video: exercise review
Summary
Get your emails opened
Video: The best subject line to get your email opened
Exercise 1
Video: The psychology of subject lines
Exercise 2
Exercise 1 revisited
Summary
Manage email before it manages you
Video: Email is not the boss of you
Email quality control
Video: Quality assurance for your emails
Exercise
Summary
Is email best this time?
Video: When it's wrong to email
Exercise
Video: exercise review and summary
No offence – the do's and don'ts of email etiquette
Video: What are the rules of email etiquette (and why does it matter)?
Exercise
Video: The number one rule
Video: Quality assurance for your emails
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